Headshot pending
01
Josh Grieve
Art Director
Shapes the visual language: frames, systems, typography, and the taste layer that makes a launch feel intentional.
VX-030 · ABOUT / STUDIO
About VAXA.
VAXA is a creative launch studio built for products that need sharper positioning, stronger films, and a clearer reason to exist in the market.
Scroll / Founder
VX-035 · FOUNDER / BIO
Sheldon Schwartz
Founder / Director
Sheldon Schwartz is the founder and director of VAXA. He gave DJI’s drones their names; now he names launches.
Before VAXA, he spent nearly a decade inside DJI’s creative core, joining in 2013 when the Shenzhen office was still a single floor of a research building. The technology was strong, but the market needed language for what these products were becoming.
His positioning work helped move DJI’s products out of hobby gear and into creative tools. Phantom 2 Vision became “flying cameras,” and product names he helped ship included Inspire and OSMO.
He directed launch films across more than fifteen countries, turning technical products into stories people could understand and remember. By the time he left, Forbes valued DJI at $10B.
VAXA carries that positioning-first discipline into launches that need the story clear before the spec sheet takes over. Products do not compete objectively. They compete through perception.
VX-040 · TEAM / OPERATORS
Senior operators.
A small senior team built around direction, art, VFX, and launch craft. Headshots are pending, so the portrait slots remain neutral and grayscale.
Headshot pending
02
Huy Vu
Creative Director
Turns positioning into filmable creative: the angle, the scene, the sequence, and the emotional logic that carries the launch.
Headshot pending
03
Spencer Ho
VFX Senior Artist
Builds product VFX, interface moments, cleanup, polish, and the visual proof that makes products feel real before they ship.